An ACT of strategy: how a Bengaluru-based ISP is protecting its turf in the Jio-Airtel era
Jio Fiber has the billion-dollar financial muscle with Reliance Industries backing it while Airtel Xstream has the support of Bharti Enterprises. In comparison, ACT Fibernet is a tiny player, and it may look like a lost battle even before it’s fought. But then, as Malcolm Gladwell puts it in his book, titled David, and Goliath: Underdogs, Mists, and the Art of Battling Giants - “Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness”.