Times are tough for businesses across industries, including the entertainment industry. Though theatres have been opened with limited capacity, the unprecedented growth and breakthrough of OTT platforms have been undeniably unparalleled. Even though the charm of cinemas and going to a theatre can never be replaced by streaming platforms, it is interesting to acknowledge and recognize how far we have come along in our content-viewing journey. According to a report by ACT Fibernet called ‘State of Internet Traffic Trend’, India saw a staggering 55% hike in overall streaming traffic during the lockdown1. Various industry reports throw light on the popularity of homegrown OTT platforms.

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