People across the world are switching from traditional cable and direct-to-home (DTH) setup to subscription based video and audio streaming, Absolute Markets Insights said in a report on Tuesday. According to the company engaged in providing latest trends related to consumer demand and consumer behavior, the over-the-top (OTT) services are increasingly adopted across growing economies such as India. With 1.52 million subscribers across India, ACT Fibernet is third on the list of top five service providers in India. The company provides cashback to Netflix users on certain plans with users receiving up to Rs 300 cashback in most cities and up to Rs 500 cashback in cities like Bengaluru and Hyderabad. In Chennai, the plans eligible for Netflix cashback include ACT Blast, ACT Storm, ACT Lighting and ACT Incredible with ACT Blast users eligible for Rs 100 cashback while Act Incredible users can receive Rs 300. Additionally, the company offers ACT Stream TV 4K, an Android set-top box (STB) capable of streaming at 4K along with access to over 100 live TV channels. Further, the company notes that it provides offers on streaming apps including Hooq and Zee5 while apps like Amazon Prime are said to be pre-installed on the device. The company also provides 100GB of complimentary data to Stream TV 4K subscribers.

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