“We have seen a spike in new connections and usage in cities such as Jaipur, Lucknow, Coimbatore and Vijayawada,” says Bala Malladi, CEO of Atria Convergence Technologies, which offers broadband services in 14 cities. “This is both a combination of migration towards these cities and inherent local demand.” The company had earlier published a report which mentioned a 40% increase in data traffic across cities and inherent local demand.” The company had earlier published a report which mentioned a 40% increase in data traffic across cities and towns after the lockdown was imposed.

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