True North has restructured its business and investment teams in line with sectoral specialisations—financial services, consumer sector, health care, and technology products and services. Pramod Kabra, partner for consumer sector, says, “People who know the next level of details are important. That happens when you have a deep understanding and that is possible only when someone spends a considerable amount of time in a specific sector.” Adds Kabra, who joined True North in 2007 and has overseen some of its key deals, including investment in cable firm Atria Convergence Technologies (ACT), “It had a turnover of nearly ₹30 crore… now it is ₹1,650 crore. Whichever city it has entered in, it has become number one. Apart from Kabra, Ashish Bhargava and Srikrishna Dwaram look after the consumer vertical. “True North is instrumental in getting the best talent and making sure the business takes a long-term perspective without compromising on care, compassion and value addition to all stakeholders,” says Bala Malladi, chief executive officer, ACT.

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